Upon the request of my creative expertise, I developed a complete creative plan to execute the IMAGINE Campaign from beginning to end. The foundational idea of the campaign was to focus on the individual, allowing each person the opportunity to imagine what could be accomplished through their own generosity. This encouragement of "bigger-than-life" individualized thinking was demonstrated through large-scale window clings, interior prints of actual organization members, testimonial-style videos and social media posts highlighting stories of certain individuals, as well as personalized print and digital media received by each person within the target audience.
